Hoffman was the first to bring the art of batik making to the retail fabric world. 

Founding and owning its factory in Bali, Hoffman creates over 800 batik designs yearly, hand-dying over 1 million yards per year. 

In addition, Hoffman has a long family history revolving around water. The color blue represents the Hoffman Family and the various waves their business has ridden and their love for the ocean and surfing led the 2nd generation, Walter and Philip, to Bali on a surf trip only to find a new art form in hand-dying and batik making which led to their largest category today: Hoffman Bali Batiks. 

To celebrate all of this, Hoffman has chosen their best-selling batiks in blue, including 15 prints, to serve as the foundation for the 2023 Hoffman Challenge.

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